I was pleased today to be able to show my support an important new campaign being run by Oxfam – the Behind the Barcodes campaign.
Inequality is rampant across the global economy, and the agro-food sector is no exception. At the top, big supermarkets and other corporate food giants dominate global food markets, allowing them to squeeze value from vast supply chains that span the globe, while at the bottom the bargaining power of small-scale farmers and workers has been steadily eroded in many of the countries from which they source. The result is widespread human suffering among the women and men producing food for supermarkets around the world.
But it doesn’t have to be this way. This campaign seeks to expose the root causes behind human suffering in food supply chains and to mobilise the power of people around the world to help to end it, starting with a focus on the role of supermarkets.